Tuesday, November 24, 2009

Newspaper Advertising Revenue - Ad Directors Now Leveraging Web Traffic

With the launch of a progressive approach to newspaper insert advertising, newspapers Ad Directors finally have a new method of generating new revenue streams from existing customers. The Target P&D Partnership program enables newspaper Ad Directors to leverage the power of their web presence by converting existing traffic into paying advertisers.

The program is now available to publications located anywhere in the US. It boasts the ability to instantly generate "print and deliver" quotes using the publication's zoning data, pricing information, and a remarkably accurate households-per-ZIP database.

Forward-thinking Ad Directors are quickly realizing the power of the Target P&D Partnership. According to recent studies, as much ten percent of a newspaper's web site traffic either owns a small business or is responsible for making some form of advertising decision. The new program enables visitors to plan a campaign, target demographics, produce collateral, and deliver ads directly to a publication's readership.

Many recent changes within the newspaper industry have resulted from the overwhelming adaptation of online media and simplified advertising processes, many of which are not yet embraced by publications. A transition to self-service advertising solutions is vital to generating consistent advertising revenue streams. Ad directors must make the active decision to empower their web site visitors with progressive and relevant approaches to advertising in order to reclaim lost revenue.

Taradel is the country's premier internet print advertising center. By leveraging the power of bulk print buying, a vast distribution network, and the efficiency of a cutting-edge online ordering system, customers receive the best pricing available on the web. It makes it easy for small businesses to plan, design, target, print, and deliver advertisements directly into the hands of potential customers.

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